Forrest Group Media

Forrest CityScreen Glasgow is best LED available
11 May 2007

Forrest Media have completed the million GBP upgrade of CityScreen Glasgow - which brings the giant Glasgow LED screen into line with the quality of CityScreen Manchester and, as such, now represents the most up to date LED technology available in the world today.

Whilst CityScreen Glasgow and the technology behind it was only 3 years old, Forrest who have a history of high levels of investment in Outdoor, believe that with the fast pace of changing technology, combined with the launch in December last year of CityScreen Manchester, made the timing right to upgrade CityScreen Glasgow.

Marc Keenan, MD of Forrest Media, states "There was nothing wrong with the screen that we had to replace it - far from it. In fact, it will no doubt find a home in another country. However, to preserve our reputation as the UK's strongest "non-major" we are prepared to spend heavily to keep our products at the forefront and this latest investment is tantamount to that. The old adage about location, location remains true in Outdoor, but if you can enhance the offering with fantastic new technology and presentation you've got to go for it!"

Dominic Milan, Digital Insight & Development Manager at Hyperspace, London, stated "Forrest continue to develop their LED signage via CityScreen, this latest development can only be good for the industry as a whole. I understand that the new LED technology installed is able to take a wider range of creative formats - which also helps to break down creative barriers....making accessibility for clients to this high impact City Centre site easier..."

Ross Burling from Barco added "We are proud to work with Forrest and recognise their professionalism and unique investment in delivering such a bright, reactive technology (which can be controlled via their central hub in Glasgow) to deliver high impact advertising campaigns with sharp, crisp imagery that does creative work justice. Digital technology is always advancing and it is good to see a company continually investing in the best products on the market, in order to give their clients access to the best there is".

As well as the standard two week outdoor campaigns the CityScreen network offers live updates, dynamic copy changes or static advertising. Forrest are able to convert TV style adverts, static 6-sheet or 48-sheet copy to play on CityScreen and report an impressive 89% recall of adverts*

*Lowland Market Research March 2006, base 400 respondents

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