FORREST TO UPGRADE CITYSCREEN, GLASGOW
15 April 2006

Further to their announcement two weeks ago regarding the £1.8M investment into the launch of City Screen, Manchester, Forrest Media have announced further investment for a new LED screen for CityScreen Glasgow, their existing city centre site.

The current LED screen in Glasgow is already well known for its brightness and clarity of image - recent research* shows that the site is visible 1km away; 82% of respondents think the quality of the screen is clear / very clear ad that 88% of respondents rate CityScrteen Glasgow as bright or very bright.

Forrest is well known for its philosophy of premium quality sites and the upgrade of the LED screen will bring CityScreen, Glasgow in line with the exceptional image quality of the new CityScreen, Manchester.

Marc Keenan, MD of Forrest Media states "Technology is forever developing and we at Forrest, believe in investing in this to deliver the highest quality campaigns on the premium sites with the best imagery that is available in the market. We are extremely excited to be taking LED advertising signage to a new, higher level."

The CityScreen network is run remotely from Forrests' Glasgow offices and enables moving or still images, in either portrait or landscape format, as well as instantaneous updates, live feeds or advertising by "day-part" to be shown. The majority of clients tend to use CityScreen, though, as part of a two week campaign to gain dominance in the heart of the City centre.

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