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0008 - Haymarket, Edinburgh, EH12 5EY

 

Quality Meat Scotland has taken every poster site on Edinburgh Haymarket to make sure that the message about the fantastic quality of Scotch Beef is unmissable at one of the city's busiest locaitons.

Planned and booked by out-of-home communications agency Kinetic and Media Com, Edinburgh, the "Great Quality of Life, Great Quality of Taste" message towers above the traffic.

Quality Meat Scotland Marketing Manager Suzie Carlaw said "The opportunity to visually dominate one of the busiest thoroughfares in the Central Belt proved too good an opportunity to miss for the Scotch Beef brand.  It gave us the opportunity to remind consumers that Scotch Beef is a great tasting product, with great welfare standards, that is perfect for any day of the wwek, whether you are cooking at home for family and friends or treating yourself in a restaurant".

The campaign runs on poster sites through Forrest Media for two weeks in April.


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