Forrest Media currently run two iconic LED CityScreens - one in central Glasgow (Renfield Street) and one in Manchester (overlooking Piccadilly Gardens). The network is remotely controlled via a central hub at Forrest Head office and is capable of instantaneous updates and live feeds. Both screens use state of the art LED technology to deliver clear impactful images and advertising messages into the central hub of each city. Audiences in Glasgow exceed 1.76 million individuals per week and in Manchester the audience is in excess of 2.01 million individuals per week.
For further information, including technical specifications for content delivery, live webcams, case studies and recent research please click on the CityScreen link below or contact Marc Keenan or James Power on 0141 420 6000.
puma
"In December 2004 we opened our second UK Flagship Concept Store on Glasgow Buchanan Street. From the various media opportunities that were available to publicise the store's opening we chose the Glasgow CityScreen which undoubtedly gave us great visibility and impact."
David Learmonth, Marketing Director, Puma UK/Ireland
Asda
"The CityScreen was a first for Asda in Scotland. We were after media that would be seen by large numbers of people and get our messages across simply and effectively. This different format was chosen to maximise positive brand awareness amongst our target audiences at a key period of time. We are happy with the outcome."
Lindsey Ford, Local Marketing Manager, Asda
Sky
"The Forrest CityScreen has enabled us to showcase Skys iconic outdoor creative in the heart of a core city."
Toby Strange, IPM
Carling
"CityScreen supported the brand launch of Carling into the Glasgow area by amplifying our brand message in a high impact and targeted manner. The flexibility of the medium enabled the brand to deliver both quality and social responsibility messages to a large number of our consumers at peak times."
Paul Miller, Director of Sales, Coors Brewers, Scotland
Sky
"Sky decided to take advantage of a new high profile, high impact City Centre screen to compound its Sky+ communication, and to tactically reach well-heeled Glaswegians whilst in the City Centre to let them know that they could have used Sky+ to record their favourite TV programmes that they are missing out on whilst not at home."
Andy Griffin, Marketing Manager, Sky Television
Lacoste
"CityScreen was used to promote the Lacoste brand and the Princes Square store. Customers mentioned the advert on the screen therefore advertising on CityScreen was successful and we would use it again. We feel that it was beneficial in the way that it promoted the brand to a larger scale of potential customers."
Gillian Kaya, Store Manager, Prices Sq, Glasgow